Despite the Presence of FastJet, Precision Air"s Passenger Uplift Grows

Super brand Precision Air Services (Precision Plc) has exhibited consistent growth in both operations and financial performance.  The Airline, recorded a significant 13 per cent growth in passenger numbers between April 2012 and end January 2013 even as the Tanzania air travel market continues to become more competitive with the coming of new players in the likes of low cost airlines.

Precision Air uplifted 750,762 passengers during the period, which is 13 per cent above the number of passengers recorded the previous year. The airline recorded 663,636 passengers in the year 2011-2012.

Speaking to press yesterday at the Airline’s Headquarters in Dar es Salaam, Precision Air’s Acting MD & CEO, Allen Sharra, revealed that from November 2012 to January 2013, his company airlifted 222,654 passengers, a growth of 6 per cent compared to the previous year, in which 209,696 passengers travelled by PW.

“The Tanzania air travel market has become more competitive with the introduction of new airlines. However Precision air’s performance in terms of passenger uplift has continued to grow impressively.
“We have managed to achieve this due to the unmatched services we offer our customers, convenience destination frequencies of our schedules and our true Tanzanian hospitality we offer to our customers,” said Sharra.

He noted that the company’s overall, passenger numbers has to-date grown close to a million through a double digit annual percentage growth.

Mr. Sharra pointed that the Airline has since increased its frequencies to various routes to the likes of Mbeya, a route only launched early January.

“This penetration in the Southern region was received with thumbs up and only a month after its inauguration became necessary for Precision to review its operations and implement daily flights with only 90minutes travel time.” he added.

He noted that further introduction of an early riser route from Arusha at 0730hrs and return 1630hrs facilitates business and individuals to return home the same day has also helped uplift the company’s passenger numbers.

“The recent introduction of the evening flights to Mtwara departing Dar es Salaam 1600hrs has provided traffic relief and convenience opportunities to passenger moving to and from the region moves to 11 frequencies to Mtwara than the previous 7 per week,” he said.

Latest regional penetration saw Precision Air reinstating its daily Kigoma flights which resumed at the end of January 2013.

The Airline is the first in the World to take delivery of the ATR 42-600 model November last year and has since received two (2) of its kind.

Currently the Airline has a total of 9 ATRs and 2 Boeing 737-300 aircrafts operating in 18 Precision Air’s destinations.