MTV Base's "Road to MAMA 2014" Hits Tanzania

MTV BASE'S "ROAD TO MAMA 2014" HITS TANZANIA

AS COUNTDOWN CONTINUES TO

"THE MTV AFRICA MUSIC AWARDS KWAZULU-NATALSUPPORTED BY ABSOLUT & THE CITY OF DURBAN"

Hot Club Night & Nominee Celebration To Take Place At Club Bilicanas, Dar es Salaam, 16 May

Dar es Salaam, 5 May 2014: As the countdown continues to the 2014 MTV Africa Music Awards (MAMA), an all-star line-up of the hottestMAMA nominees and DJs are set to headline Tanzania's very own Road To MAMA party.  The pan-African party tour arrives in Dar es Salaam on 16 May before heading onto Lagos at the end of the month.

Featuring contemporary artists and music that are making waves across the continent, Road To MAMA Tanzania is a pan-African club tour, criss-crossing the continent in the build up to the MAMA awards.  The party will take place at Club Bilicanas, Indira Ghandi/Mkwepu Street, Dar Es Salaam on 16 May.  Doors open at 21:00 CAT.  Tickets are available on the door atClub Bilicanas, priced TSH 15,000.

Leading the line-up at the Road To MAMA Tanzania will be Diamond, Tanzania's own MAMA nominee in the Best Male & Best Collaborationaward categories, while South African kwaito legend and dance floor fillerProfessor will be showing off the style that earned him a nomination for Best Collaboration.  They'll be joined by Kenyan Best Group nominees Sauti Sol, alongside Radio and Weasel, Uganda's hotly tipped nominees for Best Collaboration, following their successful pairing with Amani on "Kiboko Changu".

Making sure the party goes with a bang are star Tanzanian DJs, DJ Zero, DJ Stevie B and DJ Mafuvu, while MTV Base "Mixology" star DJ Tira will be flying in from Durban, South Africa, to show off his legendary turntable skills. 

Road to MAMA Tanzania provides an electrifying foretaste of the upcomingMTV Africa Music Awards, which are taking place in South Africa for the first time at the ICC, Durban on 7 June 2014.  Nominations for the awards were revealed on 16 April in 15 different categories including Best Male, Best Female, Song of the Year and Artist of the Year.  Tied for first place in the nominations for the 2014 MAMA are South African artists Mafikizolo andUhuru, and Nigerian artist Davido, who each scored 4 nominations while going directly head-to-head for Song of the Year, Artist of the Year and Best Collaboration.  Following closely behind with 3 nominations each were Nigerian artists P Square (Best Group, Artist of the Year, Song of the Year), South Africa's Mi Casa (Best Group, Artist of the Year, Song of the Year),and Angolan artist Yuri Da Cunha (Song of the Year, Best Lusophone andBest Collaboration).  Hot on their heels with two nods each are Diamond from Tanzania (Best Male, Best Collaboration).  To download a full list of nominees click here.

Broadening the scope of the MAMA awards in 2014, achievement in non-music fields is recognised in three "lifestyle" categories including "Personality of the Year", "Transform Today by Absolut", and the "MTV Base Leadership Award".  The "MTV Base Leadership Award" is awarded to a young African man or woman under the age of 40 who is inspiring young Africans by their leadership and extraordinary achievement in a prominent field (including but not limited to: the arts, business, politics, science, entrepreneurship and charitable work).  "Personality of the Year" recognises personalities and achievers active outside of the music space who are excelling in their chosen field and who are representing Africa in a positive light, both at home and abroad, in disciplines such as comedy, fashion literature and sport.  "Transform Today by Absolut", which forms part of ABSOLUT's Transform Today campaign, is aimed at celebrating the power of young individuals who transform the image of Africa through their creativity and vision.

The MTV Africa Music Awards KwaZulu-Natal supported by Absolut & The City of Durban will premiere live across the continent on 7 June at 21:00 CAT on MTV Base (DStv Channel 322) and MTV (DStv Channel 130), and subsequently broadcast around the world to half a billion music fans worldwide on MTV and affiliate channels.  Celebrating musicians and achievers who have made the most impact on African youth culture throughout the year, MAMA 2014 will feature dazzling performances from African and international artists, including the awards' signature collaborations between artists of different genres and cultures – a high point of every show.

Voting for the MTV Africa Music Awards is open at www.mtvbase.com from 16 April 2014 until midnight on 4 June 2014.

For more information on the MTV Africa Music Awards KwaZulu-Natal supported by Absolut & The City of Durban, please go www.mtvbase.com, like us on Facebook at www.Facebook.com/MTVBaseVerified, or follow us on Twitter @MTVBaseAfrica. To join the conversation about the awards please use the hashtag #MTVMAMA.

Clouds FM is the official radio media partner of the 2014 MTV Africa Music Awards KwaZulu-Natal supported by Absolut & The City of Durban.

ENDS