From Afro-pop to Afro folk, Diamond Platnumz has set himself apart as talented, versatile, unique, focused and destined to musically conquer Africa; a journey that is rather deliberate not fortuitous.
Before I excavate deep into the startling journey of East Africa’s hottest music export to the world, let’s take a brief look at who he is. Born Nasibu Abdul Juma on the 2nd of October 1989 in Tanzania, Diamond is a Bongo Flava recording artist and singer who has won numerous awards world over including Channel O and the Prestigious HiPipo Music Awards.
He has performed in different parts of the world, with some of his hottest songs including Kamwambie, Nalia na mengi, Mbagala, Nitarejea, Binadamu, Kizaizai, Lala Salama, Moyo Wangu, Mawazo, Kipofu, Kisa, Nimpende nani, Chanda Chema, Ukimwona, Nkifa Kesho, Nataka Kulewa, Kesho, Mapenzi Basi, Number One, Number One Remix (Ft.Davido), Mdogo mdogo, Bum Bum (Ft. Iyanya), Lala Ukisinzia, Ntampata Wapi, Nasema Nawee and Nana (Ft. Flavor).
One of the things that have elevated Diamond is his deliberate choice to craft stunning music videos. Whether you like his music or not, you’ll agree that his videos speak volumes of effort and creativity.
His Nana video (Ft. Flavor), for example, is such a beauty! Nana was shot in Cape Town, South Africa by God Father and it sure is well thought out, right from concept, story, casting and costuming to choreography! It feels like a movie and that’s what I mean when I say that Diamond’s rise to the top is well thought out.
In addition to his talent and uniqueness, it is such videos that have endeared him to music fans all over the continent. He doesn’t craft music videos just for the sake of having a music video out there, but rather to deliver masterpiece products; products that would appeal to a music fan in any part of the world!
His eye for the right collaborations has also helped him spread across the continent at such an amazing speed. Projects like Number One Remix (Ft. Davido), Bum Bum (Ft. Iyanya) and Nana (Ft. Flavor) have helped him spread beyond his East African market.
At this rate, Diamond Platnumz is obviously destined to musically conquer the African continent.
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